Facebook Pixel, Custom Audience, Conversions, Social Plugins
This website uses the so-called „Facebook-Pixel“ (operator: Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, and in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook")). Facebook-Pixel allows us to identify the visitors of our website as a target group for Facebook-Ads. This way our Facebook-Ads are shown only to users who are interested in our website or specific subjects or products (custom audiences). Furthermore, we can assure that our Facebook-Ads are not pestering but correlated to the interests of our users. It allows us also to analyze the effectivity of our Facebook campaigns thanks to the collection of statistical data (conversions).
For further information please refer to the privacy policy (https://www.facebook.com/policy), as well as the help section (https://www.facebook.com/business/help/651294705016616) of Facebook.
Social Plugins are images, videos, texts or buttons which allow the user to share those contents directly on Facebook. The use of these plugins establishes a direct connection to the Facebook servers, where user profiles are created. We have no influence on the mass of data which Facebook collects during this operation.
For further information about Social Plugins please visit https://developers.facebook.com/docs/plugins. You can find more information about your rights and details about your privacy settings in the Facebook privacy policy: https://www.facebook.com/policy.
Facebook is certificated under the „Privacy Shield“ and therefore obligated to comply with the GDPR.
You can edit your marketing preferences on Facebook here: https://www.facebook.com/settings?tab=ads. These settings will be adopted by all your devices.
You can also disable marketing cookies here: http://www.youronlinechoices.com/de/praferenzmanagement.